I’m constantly frustrated by the lack of UX Research roles in Nigeria and Africa. Although nascent, UX Research is growing and I hope to live in a time when African companies prioritize human-centred design and research.
Social Impact Companies and Agencies in Africa
There are companies and agencies dedicated to using design for good on the continent. Check out their case studies to see the impact they have made.
- YUX Design Agency: A Pan-African design and research agency.
- Rural Senses: A company that uses mixed-methods user research to “listen to the stories and capture the numbers”.
- Dodo: A ”research-driven design consulting firm, based out of Africa”.
- IDEO in West & Central Africa | IDEO in East and Southern Africa.
State of User Research Report by YUX Design
When I read User Interview’s state of user research report, I wondered if there was a similar report for Africa. The first thing I did was check the demographic of their participants. The report, unfortunately, does not represent the entirety of UX Research in Africa. The good thing nonetheless is that YUX, a Pan African Design Agency launched their flagship state of User Research report in Africa. Another is on the way. I’ll include them here as they are released.