Morphing stories into decisions
I’m currently helping startups, businesses, initiatives, agencies and social impact companies influence decision-making by listening to the needs and problems of their target audience.
With an interest in Human-Centered Design, I’ve worked with non-profits and health care initiatives, the most recent being Sonder Collective, Pathways and the Bill and Melinda Gates Foundation. I have led research to increase the adoption of web products; I’ve analyzed qualitative data extensively to understand the latent needs of the target audience in a given context.
I collaborate with clients to offer Design and Research services adapted to their specific challenges or needs
Research & discovery
I conduct design research to test assumptions and concepts, discover underlying customer needs, achieve product-market fit and discover the right business problem for agencies, startups, initiatives and product-based companies.
Design & development support
I help clients make research-driven design decisions in order to reduce development cost and time.
Prototype testing & product evaluation
I test and evaluate prototypes, MVPs, products and services with real or potential customers to determine the best mode of implementation.
