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Morphing stories into decisions

I’m currently helping startups, businesses, initiatives, agencies and social impact companies influence decision-making by listening to the needs and problems of their target audience

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With an interest in Human-Centered Design, I’ve worked with non-profits and health care initiatives, the most recent being Sonder Collective, Pathways and the Bill and Melinda Gates Foundation. I have led research to increase the adoption of web products; I’ve analyzed qualitative data extensively to understand the latent needs of the target audience in a given context.

I collaborate with clients to offer Design and Research services adapted to their specific challenges or needs

Here's what I do

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Research & discovery

I conduct design research to test assumptions and concepts, discover underlying customer needs, achieve product-market fit and discover the right business problem for agencies, startups, initiatives and product-based companies.

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Design & development support

I help clients make research-driven design decisions in order to reduce development cost and time. 

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Prototype testing & product evaluation

I test and evaluate prototypes, MVPs, products and services with real or potential customers to determine the best mode of implementation.

This is what I'm made of

Let's connect

If you think I’m interesting or fit your ideal person to work with, reach out!