I tell conceptual stories with images
In my first year of uni, I taught myself photography. Initially i took crap photos and even had a client reject my photos but now I think I take pretty decent photographs, what do you think?
I am a design/UX researcher, designer, & creative culture worker morphing human stories into physical or digital products, services, experiences & institutions.
A bit of what I’m up to at the moment
My work is geared towards using qualitative, quantitative, and creative research & design methods to decode human culture and uncover the latent, hidden motivations that can then be used to inform product, service, experience, or institution design.
Building Perimeter Base
Since Feb. 2024
A library of African women’s history attempting to dismantle the predominantly male definition of historical significance.
Boundlessly Evolving
Who is Funmilayo Obasa?
I like to describe myself as creative; because I read, appreciate art and write to tell stories. My pursuits started with creative writing, and then photography. Now I’m an Experience Designer and Researcher I combining my curiosity, rigor and storytelling skills to translate thoughts and behaviors into streamlined experiences and outcomes.
My story starts like this
I write poems and creative non-fiction essays
But I’ve fallen out of love with poetry. I began writing poems and essays in secondary school, I even won a mini fridge for my first place essay on environmental sustainability. I believe writing — even of the most creative pieces — should be done for clarity.
The Woman Is No Messiah: An Anthology
I have a poem, titled Anatomy on page 16 of this anthology, curated & edited by Angel Nduka-Nwosu.
How To Fall In Love Again: An Inskpired Poetry Anthology
I was an editor for the 2nd edition of INKSPIRED’s poetry anthology.
The radical politics of women’s bodies
Women in Nigeria’s Kaduna state march naked and partially dressed to demand an end to deadly violence.
I studied History.
History and International Studies.
But that didn’t stop me from teaching myself photography.
Covid came, Nigerian lecturers went on strike
& this happened…
Researching & Designing Experiences
Yup! That’s my job 🙂. In 2020, I started learning UX Design due to its intersection between technology and human behaviour. Now, I combine Research with Design to build products and services in various industries.
Research is at the core of my Design practice
When I say Research, Design, Build, I mean understand how people behave in a given context & use those insights to design and build product and service experiences. The products and services can range from a digital app to events and frontstage interactions.
Spaceless...
From building a library of African women’s history to helping African Designers standout through spotlighting and storytelling, my side projects are a collection of topics I am passionate about.
I write about design, research and my feelings about life.
To storytelling, to unapologetically sharing opinions, and to connecting ideas because without connections, we will never learn.
