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CONTACT

🔗 Portfolio

🔗 LinkedIn: Funmilayo Obasa | LinkedIn

SUMMARY

Curious and impact-driven UX Researcher keen on using collaboration, qualitative or quantitative research, and human-centred design techniques to address human needs and goals.

EXPERIENCE
User Researcher | DemocracyLab (Remote, Volunteer)

JUNE 2022 – PRESENT

  • Leads research team charged with improving the experience of volunteer seekers by helping them manage their multiple projects. 
  • Investigates research findings to generate presentable insights for internal and external stakeholders.
UX Researcher | Zuri (Remote)

APRIL 2021 – AUGUST 2021

  • Led the execution of research and design activities for a mobile health solution by managing team activities, hosting meetings, delegating tasks and setting UX priorities.
  • Collaborated with 14 designers and one product manager to develop an app that improves the healthcare service experience in Nigeria.
  • Executed generative and evaluative research to recommend data-driven insights leading to a 46% increase in team points. 
  • Cut-down project time by 20% by democratising and conducting lean user research.
  • Ran 23 remote user interviews and five remote usability studies to identify user problems, goals, and needs.
  • Modelled two personas and empathy maps to define and communicate four actionable insights to teammates and stakeholders.
UX Researcher | She Code Africa (Remote)

MARCH 2021 – MAY 2021

  • Conducted user interviews and designed quantitative survey to extrapolate user insights that contributed to the improvement of the end-to-end experience of students at university clinics.
  • Defined two user journeys and personas to inform design decisions and increase stakeholder interaction from once a week to three times a week. 
  • Infused user and stakeholder feedback into the online clinic’s workflow to produce a high-fidelity prototype of online clinic.
EDUCATION
University of Ilorin, Kwara, Nigeria

NOVEMBER 2017 – OCTOBER  2023

B.A History and International Studies 

CGPA: 4.01

CERTIFICATIONS
Interaction Design Foundation

JANUARY 2021

Human-Computer Interaction

Yale University, Coursera

JANUARY 2021

Introduction to Psychology

Interaction Design Foundation

JUNE 2021

Data-Driven Design: Quantitative Research for UX

Interaction Design Foundation

JULY 2021

User Research – Methods and Best Practices

SKILLS
  • Human-Centred Design
  • Qualitative Skills
    • User Interviews
    • Usability Testing
    • Thematic analysis
    • Miro
    • Figjam
  • Quantitative Skills
    • Survey Design
    • Hypothesis Testing (T-Tests, Mann-Whitney U Test, Chi-square test)
    • Data Analysis (Python, SQL, Excel)
    • Google Analytics
    • Data Visualisation (PowerBi & Data Studio)
  • Visual Design
    • Figma
    • Adobe (Illustrator, Photoshop, Indesign)