CONTACT
🔗 LinkedIn: Funmilayo Obasa | LinkedIn
SUMMARY
Curious and impact-driven UX Researcher keen on using collaboration, qualitative or quantitative research, and human-centred design techniques to address human needs and goals.
EXPERIENCE
User Researcher | DemocracyLab (Remote, Volunteer)
JUNE 2022 – PRESENT
- Leads research team charged with improving the experience of volunteer seekers by helping them manage their multiple projects.
- Investigates research findings to generate presentable insights for internal and external stakeholders.
UX Researcher | Zuri (Remote)
APRIL 2021 – AUGUST 2021
- Led the execution of research and design activities for a mobile health solution by managing team activities, hosting meetings, delegating tasks and setting UX priorities.
- Collaborated with 14 designers and one product manager to develop an app that improves the healthcare service experience in Nigeria.
- Executed generative and evaluative research to recommend data-driven insights leading to a 46% increase in team points.
- Cut-down project time by 20% by democratising and conducting lean user research.
- Ran 23 remote user interviews and five remote usability studies to identify user problems, goals, and needs.
- Modelled two personas and empathy maps to define and communicate four actionable insights to teammates and stakeholders.
UX Researcher | She Code Africa (Remote)
MARCH 2021 – MAY 2021
- Conducted user interviews and designed quantitative survey to extrapolate user insights that contributed to the improvement of the end-to-end experience of students at university clinics.
- Defined two user journeys and personas to inform design decisions and increase stakeholder interaction from once a week to three times a week.
- Infused user and stakeholder feedback into the online clinic’s workflow to produce a high-fidelity prototype of online clinic.
EDUCATION
University of Ilorin, Kwara, Nigeria
NOVEMBER 2017 – OCTOBER 2023
B.A History and International Studies
CGPA: 4.01
CERTIFICATIONS
Interaction Design Foundation
JANUARY 2021
Yale University, Coursera
JANUARY 2021
Interaction Design Foundation
JUNE 2021
Data-Driven Design: Quantitative Research for UX
Interaction Design Foundation
JULY 2021
User Research – Methods and Best Practices
SKILLS
- Human-Centred Design
- Qualitative Skills
- User Interviews
- Usability Testing
- Thematic analysis
- Miro
- Figjam
- Quantitative Skills
- Survey Design
- Hypothesis Testing (T-Tests, Mann-Whitney U Test, Chi-square test)
- Data Analysis (Python, SQL, Excel)
- Google Analytics
- Data Visualisation (PowerBi & Data Studio)
- Visual Design
- Figma
- Adobe (Illustrator, Photoshop, Indesign)